Write 'Lyrics' to Make Your Business Sing!
- Victoria Hogg
- 2 days ago
- 3 min read
Updated: 1 day ago
What’s your favourite song lyric? How does it make you feel? Does it carry a hidden message? Does it speak a thousand words?
The greatest song lyricists are not just great poets, they are also able to capture the essence of their message succinctly and instantly. In a sense they have to, don’t they - a song doesn’t last long.
The same could be said for the message of your business to your clients. Does your strapline sing to these prospects? Does your website contain a story as simple and clear as an ABBA track? Or are you overcomplicating things… again?
Something we crave…
Dopamine - the brain chemical that triggers pleasure. The ‘feel-good’ hormone. We seek it and we want more of it. It gives us motivation, energy, purpose.
One place we find dopamine in abundance is in our tech. In fact, our tech is designed - from computer to phone to app to game - to trigger dopamine in our brains.
“Poor man wants to be rich. Rich man wants to be King. The King ain’t satisfied ‘til he rules everything.” Badlands, Bruce Springsteen
However, it’s not a healthy habit, to bury yourself in your screen. It can make you forget that your business needs for you to actually connect with people. People buy people, after all. All that social media selling helps but can, ironically, distance you from your clients.
A positive way to feel good, become confident and end up the Springsteen king of your castle is improv. Proven to generate dopamine, oxytocin, serotonin and endorphins (or D.O.S.E. as we at IMPROV Inc. call it), improv is a crucial boost to your brain / body well-being.
Something we admire…
It’s well known that Beyoncé is both a prolific collaborator and brilliant artist. The two talents together make for an unstoppable yet unique sound and vision.
When we started our business, we found that it was easy to be pulled in different directions; be swayed by different opinions and enticed onto different paths - all of which were valid, by the way. The trick is knowing when to twist and when to stick. Who to listen to and what to ignore. How to play the long game.
“Goin’ so hard, gotta choose myself/ Underpaid and overwhelmed/ I might cook, clean but still won’t fold/ Still workin’ all my life, you know” Beyoncé, 16 Carriages
Trust the process.
Something we aspire to…
It’s marital tradition in Greece for the bride and her party to make the conjugal bed before the wedding night. I (Vic) did this with a friend and a dozen other friends, on the isle of Lesbos, many moons ago. What isn’t tradition, but which we all did, is to sing the solid gold classic American Pie by Don McLean from start to finish as we did so. It was stunningly good.
“A long long time ago, I can still remember how that music used to make me smile…” Don McLean, American Pie
It’ll take nothing short of ten minutes to sing this absolute anthem, if you’re doing it right. It’s a groove. And it’s something I’ve never forgotten. There was the message and the vibe right there, just perfect for the moment. Sublime.
A bold move, arguably, to put this in the wedding mix so spontaneously; completely unrehearsed. Could’ve backfired, to be honest. But it rose on wings of joy and is a core memory decades later. Here’s to taking risks and creating a vision to remember and to live by.
Comentarios