Two Words That Kill Creativity Dead
- Victoria Hogg
- Nov 7, 2024
- 2 min read
đ” Which two words can cause a creative room to lose its mojo - or even stop imaginative thought dead in its tracks?
First - picture this: youâre in a brainstorming session. Ideas are flying thick and fast; the energy is up. You notice, though, that each time someone suggests something, thereâs that one guy (or gal) who pipes up with the dreaded - the icy buzz-kill - two-word phrase.

When creativity is stifled, everyoneâs momentum and power is diminished
đ âYes, butâŠâ đ
After a few âYes, butâŠâs (no matter how valid) the group will feel deflated; sidetracked, even. Everyone either becomes demoralised or hunts for solutions to that new thing.
As you fantasise about hurling this person (letâs call them Sam) into the nearest bin, you notice something.
Sam is stoked that they thought of a flaw to the plan.
Sam isnât trying to be difficult. Sam doesnât realise their comments have halted everyoneâs flow and lost the roomâs momentum. They think theyâre being clever and helpful. Sadly, however, Sam just earned themselves a nickname: âProfessor Yes, Butâ.
What does this behaviour mean for a team?
However helpful or clever Sam (aka Professor Yes, But) thinks theyâre being, their MO, if given enough space, will reduce group energy to zero every damn time. Samâs canny cautiousness is exhausting and counterproductive.
Ever heard of âYes, Andâ? Itâs the bedrock tenet of business and it means to âaccept and buildâ; to create, with care and forward momentum, a new reality.
âYes, Butâ = an insidious drain on team time and energy.
âYes, Andâ = the building blocks of positive communication.
Letâs remember: a âYes, ButâŠâ person is rarely malign. Professor Sam isnât trying to be a pain. A âYes, Butâ attitude is born out of nerves, from a wish for control, the result of wanting to look clever, or due to a real desire to be helpful.
As such, how do we gently shift from this distraction and negativity to a more open forward-moving path?
#businesstips #appliedimprovisation #IMPROVInc #managementskills #yesand #collaborationmindset #playatwork #mentalagility
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